“Our pre pandemic pivot helped us to be where our prospects moved – and will be for the foreseeable future.
The right content, has eliminated the need for my sales team to make cold calls.
It all started when my sales coach asked,
“What are you doing now to get new sales?”
My lame, yes it was, answer was a compilation of old school ways that generated little ROI and had gone the way of the Dodo bird.
Around Valentines Day last year, we did a deep dive to evaluate our sales process and to identify the weak spots.
We discovered that today’s sales process is drastically different
than it used to be.
Prospects spend more time online to search for a solution – not a particular company.
By the time prospects engaged with our sales team, they were farther along the sales funnel than ever before.
That was a key turning point for us.
The right content on the targeted social media platforms, at the right time, has caused us to increase our 2021sales forecast.
We’re a believer that the new normal requires a marketing strategy that helps our future customers search for a solution.
From the feedback we have received, our new customers appreciate our content strategy and our attempt to help them find a solution.
And that is something we shall continue to do via targeted content on select social media platforms.”
This is a client testimonial.
“What are you doing now to get more sales?”