Content Marketing Strategy. They Asked Me and I Said . . .

After last week’s presentation, several people came up to me to discuss the components of a Content Marketing Strategy. They wanted to better understand the elements of a Content Marketing Strategy so they could improve their tactics. So, the four of us each poured a cup of coffee and sat down around a table for […]

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How Can Mr. Potato Head Help Your Marketing Strategy?

  How can a toy invented in 1949 and first distributed by Hasbro three years later help you succeed in 2018? What started as a set of plastic parts with push pins to be stuck in a potato, can be the model for your successful 2018 Content Marketing Strategy. The term “Target Audience” has been […]

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Strategy First, Always Wins

Don’t put the cart before the horse. Work on your strategy, before you pick your tactics. Many of the companies that ask me to help them develop a Content Marketing program lament that their previous agency led them down a path that earned them little in return. It doesn’t take long for me to learn […]

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