Your Bounce Rate is the Canary in the Coal Mine

Your Bounce Rate is the way to know how well your website works to convert traffic into leads. Just as the coal miners relied on the canary to warn them of impending danger, your Bounce Rate reveals if you need to tweak your website architecture to help get more leads.

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Your Bounce Rate is the Canary in the Coal Mine

  At a recent Holiday party, a person came up to me as I was putting an hors d’oeuvre into my mouth, and asked, “Steven, why all the fuss about lowering my Bounce Rate?” I took the time to chew and swallow as politely as I could, took a deep breath and replied, “John, It’s […]

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Lower Bounce Rate = More Sales

“Build It and They Will Come” is a line from a movie about a baseball field in the middle of an Iowa cornfield. This famous quote also relates to your website – with an added caveat, “How Long Will They Stay”. If your website’s attracting visitors – but many stay less than 10 seconds, you’re losing […]

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Before You Start – STOP!

Before you commit to your first dollar . . . first Blog . . . first email campaign for next year – STOP! Take a breath, along with a step back to find out which Content worked this year and which Content gets little or no engagement. Our 24 Step Content Marketing Audit System helps […]

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