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When Sales & Marketing Teams Work Together Revenue Goes Up!

A recent study of 250 B2B Marketing Executives shows what happens when Marketing is held accountable to generate revenue.

• 61.8% said their company achieved / exceeded revenue goals as a result of increased marketing revenue accountability & reliability.

• The # 1 ranked success factor to achieve revenue goals is an effective marketing & sales partnership.

• Greater marketing revenue responsibility leads to strong revenue results. The partnership is held together when the right metrics & data points are used.

Source: – Heinz Marketing’s Marketing Performance Management Survey, June 2017

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