When Sales & Marketing Teams Work Together Revenue Goes Up!
A recent study of 250 B2B Marketing Executives shows what happens when Marketing is held accountable to generate revenue.
• 61.8% said their company achieved / exceeded revenue goals as a result of increased marketing revenue accountability & reliability.
• The # 1 ranked success factor to achieve revenue goals is an effective marketing & sales partnership.
• Greater marketing revenue responsibility leads to strong revenue results. The partnership is held together when the right metrics & data points are used.
Source: – Heinz Marketing’s Marketing Performance Management Survey, June 2017