Remarketing: Here’s a Case Study to Understand How it Works.

When my wife gasped in amazement after I explained it to her, I knew I had to share her story with you.

It begins with a Google search for a Penn State pocketbook that led to internet surfing that lead to phone calls.

And then when she came to me a week later, “You’ll never believe what just happened.” “Something new on the web?”

“Remember that pocketbook I was looking for? I just did a search for a hotel and alongside the listing was an ad for the PSU pocketbook I searched for last week. Isn’t that a coincidence?”

“Sorry honey, not a coincidence.”

My wife’s face took on a relieved look as I explained to her that what she had experienced was an example of Remarketing – the latest, greatest and essential trend to optimize digital marketing.

The numbers reveal why: Only 3% of first time web visitors buy . . . 24% of return visitors buy.

I explained to her marketers use cookies (not Girl Scouts’ thin mints), a code that gets attached to your website’s visitors and follows them when they do future searches, which causes your Content to appear adjacent to future search listings.

Remarketing effectively extends customer engagement and the life of the initial search.

Yes, it is a bit Big Brotherish, but man, the conversion rates and subsequent sales, make Remarketing a viable Content Marketing tool to increase sales.

The theory is that if you keep the bait in front of your audience long enough, they will eventually bite.

Another powerful Remarketing tool, is a Google Display Network program. This also enables you to reach previous visitors to your website / Landing Page, when they visit select sites of interest.

There is a shelf life to this type of Content, but for the weeks your ads appear, there will be a corresponding increase in return visitors to your site which will lead to more sales.

To learn more about Remarketing, or if you’re ready to have us help you start with a Remarketing A / B test, call me @ 631.539.2084.