According to a Google report, 71% of B2B buyers begin their customer journey with an unbranded search.
This means that most of your future customers start their buyer’s journey without you — they’re looking
for solutions, not your company.
When you create the right content, your prospects will find you, and they will nurture themselves until they contact your company.
Provide your future customers the content they seek, and you will have a constant stream of quality leads.