The most direct way to improve content value is to make your content specifically about reader needs, problems, and opportunities.
Making your content “A-level” means making it actionable: not just about things (news, industry analysis, or data), but about helping readers solve problems and realize aspirations.
Transform your content into a consultancy or advisory focused on customer needs.
Your content marketing success is not a function of how much your customers learn, but rather how much they use your content to become more successful.
Source: SIPAlert Daily, 6/30/17.