When a client called to ask me to stop by their office, “to show me something”, I wasn’t sure what to expect.
So, of course for the 20 minute car ride, later that day, I kept thinking, what did they want to show me. At that point I had been on retainer with them for six months.
As I settled into the chair opposite my client she turned one of her computer screens towards me and said, “One of the reasons we hired you was because at the time our website’s Bounce Rate was 64%.”
She picked up a pen and pointed to the line on Google Analytics that showed my client’s current Bounce Rate – 10%. A significant drop in a short period of time.
“So, your engaging Content is keeping prospects on our website a lot longer than six months ago.” “That’s great.” I said, “Now we can go to the next phase of Content Marketing, which features more Calls to Action each with a different Landing Page.”
The best way to discover your Bounce Rate is with Google Analytics. This free tool reveals the percentage of visitors who enter and exit your site on the same page, without going to other pages.
The premise is that the longer visitors remain on your site, the more likely they are to sign up for your newsletter, ask for a call or make a purchase.
A high Bounce Rate is a symptom that something is wrong with your strategy – you’re not attracting the right people to your pages.
One key to a lower Bounce Rate is engagement. When you create Content that engages your visitors, they will stay longer and visit other pages.
I suggest you check Google Analytics to see what your Bounce Rate is and how it has moved during the past six months.
If your Bounce Rate hasn’t dropped from 64% to 10% in that time, let’s set up a time to talk.