A recent conversation with a new client reminded me of the times my mom would introduce a new dinner side dish.
If it was green or did not smell like French Fries I’d usually opt out. My mother would then say, “Have you ever tried broccoli?” “Yes and it was horrible.” “Well, try these, I’m sure it will taste better than what you had before.”
Sometimes I’d relent and ask for some to be put on my plate. And some of those times, the “new” food was tasted good and it eventually became part of family dinners.
The conversation with our client was about Google Ads (formerly Google ADWORDS). We had suggested that in this current situation Google Ads are an efficient way to reach future customers who search the Internet for solutions to their problems.
When our client appeared interested in what we were suggesting, we added that this new normal is the time to leverage the opportunities associated with consumers spending much more time online, a large part of it typing in long tail keywords in search of a specific solution.
Accordingly, Google Ads are an effective way to reach future customers.
We asked him for his reasons for not trying Google Ads in the past and he gave us four answers.
In no particular order, here are his reasons along with our response to each.
(estimated sales conversion rate) x (average value per customer) = Maximum cost per click.
We suggest you use 2% as a conversion rate. For help with this, call or email us.
The results are that you can efficiently reach a target audience with Google Ads and I now enjoy broccoli several times a week at dinner, lunch or even as a snack.
Stay safe and enjoy the 4th!