Step Three – See How You Match Up

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After you’ve collected your competitors’ materials lay them out, alongside your own, on your conference table and see how you match up. Review the materials for keywords . . . images . . . slogans that jump out out you.  Does each company’s materials present a consistent message? How does your current Brand separate you […]

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Step Two – Competitive Analysis

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Make a list of your competitors and study their marketing messages, from advertisements, emails to website. See what they claim to be i.e., cheaper, faster, better. After you have analyzed your competition as well as your own marketing messages, you will begin to get a sense of your potential Brand. A close look at your […]

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Branding – Step One

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Many business owners have heard of “Branding” and they know it is something to consider to help drive new sales, but they do not know where to start. I have helped many corporations to develop their Brand and it always starts with looking inward.  I suggest you take a dual approach, that asks customers and […]

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