Your Brand & Social Media

No Comments

Business executives see and hear so many opinions on how Social Media can help them support their company’s Brand. The options appear at times to be overwhelming.  LinkedIn profile, Facebook “Likes”, Yelp, Foursquare and Pinterest all afford business owners a chance to engage their prospects and customers. The companies that plan their work and then […]

Read the rest

Competitive Analysis

No Comments

Have you recently conducted a Competitive Analysis? Perhaps you keep a regular log of your competitors’ print and electronic ads, press releases, email blasts and of course their Facebook page and LinkedIn profile. The biggest benefit a Competitive Analysis offers you, is that it provides you with important information that will help you make better […]

Read the rest

Market Research

No Comments

A new client recently shared with me a brochure from another marketing firm that he had interviewed, prior to selecting SMW Marketing to help him build his Brand. The brochure’s copy stated that this other agency could do your email blasts . . . advertisements . . . brochures . . . web design . […]

Read the rest

Step Three – See How You Match Up

No Comments

After you’ve collected your competitors’ materials lay them out, alongside your own, on your conference table and see how you match up. Review the materials for keywords . . . images . . . slogans that jump out out you.  Does each company’s materials present a consistent message? How does your current Brand separate you […]

Read the rest

Step Two – Competitive Analysis

No Comments

Make a list of your competitors and study their marketing messages, from advertisements, emails to website. See what they claim to be i.e., cheaper, faster, better. After you have analyzed your competition as well as your own marketing messages, you will begin to get a sense of your potential Brand. A close look at your […]

Read the rest

Branding – Step One

No Comments

Many business owners have heard of “Branding” and they know it is something to consider to help drive new sales, but they do not know where to start. I have helped many corporations to develop their Brand and it always starts with looking inward.  I suggest you take a dual approach, that asks customers and […]

Read the rest