Where an Educated Consumer . . .

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Congratulations.  You’ve decided to move forward on that Content Marketing program you’ve been reading and thinking about. Now what? First a plan.  No, a strategy.  Well then, maybe a calendar.  YIKES!  And you haven’t even put pen to paper, or more correct, fingertip to keyboard.  It’s a daunting task indeed. You want to reach, you […]

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Rise Above the Fray

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  My nephew just graduated high school with honors and is going to an Ivy League college.  He shared with me last week that he’s not sure how he will rise to the top among an entire student body that most likely also took all AP classes their senior year. A new client who has […]

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Congratulations on Your Engagement

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  The pretty ring that most of us have either given or received is supposed to signal an engagement that leads to a partnership in which both flourish. The fact is many of these unions fail for all sorts of reasons, i.e., irreconcilable differences, adultery, fill in the blank.  “What happened?”  The friends and relatives […]

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The Future is Emotional, Personal

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It’s not enough to create more content.  You need to create compelling content that contributes to a memorable customer experience.  The trend towards storytelling is a reflection of this shift. The future of content is Emotional, Personal. Until now, most content marketers have focused on utility and  practical value via data in infographics and “how […]

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10 Tips to Become a Superhero Marketer

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  In the brave new world of Modern Marketing — where digital channels are fueling the need for more sophisticated strategies — marketers need to target, engage, and measure efforts more effectively. But it can be difficult to do, particularly for companies with limited resources, budget, or staff. So marketers wear many hats, and fulfill […]

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Eliminate Your Pain

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This Blog was to be about how Content Marketing can help you engage and educate your prospects. But, instead I want to share with you a story about the knee replacement I had a little over a year ago. What does my knee replacement and Content Marketing have  to do with each other?  Please give […]

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6 Ways to Measure Your Content Marketing Program

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How many of these metrics do you use to measure the effectiveness of your Content Marketing campaign? 1. Consumption: Your web site’s overall traffic that results in unique visitors, page views, video views, document views, downloads, social chatter. When Page Views are higher than Unique Visitors, it reveals that your Content is engaging your audience. […]

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The Benefits of a Content Audit

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As 2012 ends it is a time for business owners to review the year’s marketing program to help develop a plan for next year.   An important part of that process is to conduct a Content Audit.   An audit will help you energize your Content and help you create a viable lead generation program […]

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A New Digital World

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Your company’s website was once little more than a digital brochure. It is now a powerful tool that can provide visitors with a personalized Brand experience. Digital marketing is no longer about pushing content and hoping that your prospects will read it. It’s about engaging them through your content. It’s not enough to just post […]

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