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What to do in 2014. As I help clients prepare their 2014 Content Marketing campaigns the biggest issues are, who to target and how to convert the clicks, impressions, likes, lead nurturing, shares and views into sales. Oh yeah, it’s all about sales. I’ve suggested in previous Blogs that the key to Content Marketing is […]

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  BtoB’s Recent Study Reveals New Trends in Content Marketing The just released BtoB magazine’s “2013 Content Marketing Study” reveals new trends that could work for you in 2014. The consensus is that good relevant content can influence marketing conversations that improve perception of Brand and company.  One aspect of the study that intrigues me […]

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Responsive Web Design

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Want More Leads? A Responsive Website Can Help. By Juan Vides and Steven Wilson Your prospects will make their purchase decisions during their first visit to your website. As a result, when prospective clients land on your site, if you don’t capture them emotionally and give them an amazing experience, they might just end up […]

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Toe in the Water

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You’ve heard about it, read about it and even thought seriously about it. If you’re ready to put your toe in the water, here’s 10 Tips to Create Great Content. 1.  Know Your Audience:  The better you know who will see your Content, the easier it will be to create relevant content. 2.  Deliver Value: Establish […]

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Where an Educated Consumer . . .

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Congratulations.  You’ve decided to move forward on that Content Marketing program you’ve been reading and thinking about. Now what? First a plan.  No, a strategy.  Well then, maybe a calendar.  YIKES!  And you haven’t even put pen to paper, or more correct, fingertip to keyboard.  It’s a daunting task indeed. You want to reach, you […]

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Rise Above the Fray

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  My nephew just graduated high school with honors and is going to an Ivy League college.  He shared with me last week that he’s not sure how he will rise to the top among an entire student body that most likely also took all AP classes their senior year. A new client who has […]

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Congratulations on Your Engagement

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  The pretty ring that most of us have either given or received is supposed to signal an engagement that leads to a partnership in which both flourish. The fact is many of these unions fail for all sorts of reasons, i.e., irreconcilable differences, adultery, fill in the blank.  “What happened?”  The friends and relatives […]

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The Future is Emotional, Personal

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It’s not enough to create more content.  You need to create compelling content that contributes to a memorable customer experience.  The trend towards storytelling is a reflection of this shift. The future of content is Emotional, Personal. Until now, most content marketers have focused on utility and  practical value via data in infographics and “how […]

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10 Tips to Become a Superhero Marketer

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  In the brave new world of Modern Marketing — where digital channels are fueling the need for more sophisticated strategies — marketers need to target, engage, and measure efforts more effectively. But it can be difficult to do, particularly for companies with limited resources, budget, or staff. So marketers wear many hats, and fulfill […]

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