Here’s the Why.

  Here’s the Why   I recently had the opportunity to hear Joe Campolo of Campolo, Middleton & McCormick law firm give an engaging presentation. The part that intrigued me the most was when he introduced  Simon Sinek’s Golden Circle, which focused on the “Why” rather than the “How” or “What” a company does. Accordingly, […]

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Shared Content Turns Your Marketing Dollar Into Two

Somewhere along the way outbound messaging, that used to be effective, became loud noise and earned the label “spam.” There are lots of studies that have confirmed this – consumers trust ads about 33% of the time but, trust peer recommendations 92% of the time. What to do when your customers stop listening? Stop talking […]

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Remember building blocks? Apply those same principles to . . .

Several people have recently asked me, “What should Content be based on?” The answer is simple – Keywords. Keywords are the building blocks of your Content Marketing program. Those same keywords and Long tail keywords you pay for should be prominent in your Blog and sprinkled throughout all of your Inbound Marketing program. And to […]

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We’re Accused of Asking a Lot of Questions

At a recent new client meeting, we were trying to learn more about the company’s goals and objectives. So, we asked a lot of questions, as we always do. After about 20 minutes the person sitting on the other side of the desk said, “You guys ask a lot of questions. No other agency we […]

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What to do in 2014. As I help clients prepare their 2014 Content Marketing campaigns the biggest issues are, who to target and how to convert the clicks, impressions, likes, lead nurturing, shares and views into sales. Oh yeah, it’s all about sales. I’ve suggested in previous Blogs that the key to Content Marketing is […]

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  BtoB’s Recent Study Reveals New Trends in Content Marketing The just released BtoB magazine’s “2013 Content Marketing Study” reveals new trends that could work for you in 2014. The consensus is that good relevant content can influence marketing conversations that improve perception of Brand and company.  One aspect of the study that intrigues me […]

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Responsive Web Design

Want More Leads? A Responsive Website Can Help. By Juan Vides and Steven Wilson Your prospects will make their purchase decisions during their first visit to your website. As a result, when prospective clients land on your site, if you don’t capture them emotionally and give them an amazing experience, they might just end up […]

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Toe in the Water

You’ve heard about it, read about it and even thought seriously about it. If you’re ready to put your toe in the water, here’s 10 Tips to Create Great Content. 1.  Know Your Audience:  The better you know who will see your Content, the easier it will be to create relevant content. 2.  Deliver Value: Establish […]

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Where an Educated Consumer . . .

Congratulations.  You’ve decided to move forward on that Content Marketing program you’ve been reading and thinking about. Now what? First a plan.  No, a strategy.  Well then, maybe a calendar.  YIKES!  And you haven’t even put pen to paper, or more correct, fingertip to keyboard.  It’s a daunting task indeed. You want to reach, you […]

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