August 25, 2020

Landing Page: Definition

  A Landing Page is a webpage targeted to a specific marketing campaign. Users are directed to a Landing Page via an SEO search result, marketing […]
July 14, 2020

Here’s The Answer to, WTF is a Content Marketing Strategy

There are 3 parts to a Marketing Strategy: Why:    Why are you creating Content and how do you intend for it to help you attain a […]
June 30, 2020

Four Things to Consider on July 4th Weekend

A recent conversation with a new client reminded me of the times my mom would introduce a new dinner side dish.   If it was green […]
May 1, 2020

Make Lemonade

We are all engaged with more online Content than ever before, and most likely will continue to do so, long after Dr. Fauci ends the pandemic. […]
March 26, 2020

How to Get More Sales in an Upside World

In between washing my hands and working on my second jigsaw puzzle, I have had multiple conversations with current, former and future clients about how to […]
October 28, 2019

Here’s My Zen Experience. What’s Your’s?

I’m just past the halfway mark of my 25th season as a High School Varsity football official. When I put on the black and white striped […]
October 1, 2019

How to Optimize Your Keywords on Your Website

How to use your keywords on your web pages: — Once in the Title Meta Tag. — Once in the Headline. — 2-3 times in the […]
September 19, 2019

For a Higher Conversion Rate . . .

When we help clients boost their Conversion Rates, our first step is to lower their Bounce Rate. When we use Google Analytics to see how the […]
August 5, 2019
Track website visitors

Here’s How to Track Your Website Traffic.

Google Analytics reports and tracks the traffic that comes to your website and reveals your Bounce Rate as well. Within Analytics you’re able to see where […]
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