October 28, 2019

Here’s My Zen Experience. What’s Your’s?

I’m just past the halfway mark of my 25th season as a High School Varsity football official. When I put on the black and white striped […]
October 1, 2019

How to Optimize Your Keywords on Your Website

How to use your keywords on your web pages: — Once in the Title Meta Tag. — Once in the Headline. — 2-3 times in the […]
September 19, 2019

For a Higher Conversion Rate . . .

When we help clients boost their Conversion Rates, our first step is to lower their Bounce Rate. When we use Google Analytics to see how the […]
August 5, 2019
Track website visitors

Here’s How to Track Your Website Traffic.

Google Analytics reports and tracks the traffic that comes to your website and reveals your Bounce Rate as well. Within Analytics you’re able to see where […]
July 9, 2019
Bounce Rate

Yes Virginia, there is . . .

A Bounce Rate for each of your Social Media platforms. So, you have multiple “Canaries in the Coal Mine” to alert you as to how your […]
June 11, 2019

Your Canary in the Coal Mine is . . .

Your Bounce Rate – your Canary in the Coal Mine – is an effective measure of how well your website converts traffic into leads. There are […]
April 2, 2019

Make the Connection . . . Get the Sale

Your initial connection to your future customers is your Landing Page. Landing Pages can make or break your digital marketing campaign, because they either move prospects […]
March 7, 2019
February 20, 2019

Tower Talk Radio Interview: How to Build a Content Marketing Strategy

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