One Last Thing Before the New Year

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As the political pundits look back on just how Donald Trump became the USA’s 45th president, this is a good time for you to conduct a Marketing Audit to determine what Tactics worked best – and not so good to help you gain market share in 2016. The Donald used a laser focused marketing campaign […]

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12 Step or 7 Step Program

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Since 1935 addicts have had the 12 step program to help rid themselves of their addiction. Today marketers have our 7 Step program to help them experience the power of Content Marketing. First and foremost is to define your Strategy. Do you wish to use Case Studies as a way to show off how your […]

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How Do You Measure Up?

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In a recent new business meeting, my prospect asked, “How do you measure Content Marketing?” I replied that there are many options, first and foremost Google Analytics. Google provides this free tool to show many aspects of just how your Content Marketing is doing to help you measure your ROI. In addition, each Social Media […]

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A Team For You

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I remember the first team I was on. Way back when I was nine. A Pee Wee football team adorned in black jerseys, oversized shoulder pads, white helmet and white knickers. We practiced at the Long Beach Recreation fields at night. Being right next to the bay it got pretty cold and windy on some […]

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The First Step

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The start of each new year brings with it a sense of renewal. Another chance to get it right, so that by the next New Year’s Eve you can look back and say, “I did it. I followed up on my New Year’s resolution and I got the results I worked for – and it […]

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How to Get to First Base

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  As I watch my Mets push through the National League Post Season I remember when a client first called and asked, “How do I get to first base with Content Marketing?” First, some context. Today’s consumers want to feel connected. Consumers are now 54% more likely than they were five years ago to use […]

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A Kick in the Ass

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  The start of the year’s 4Q often serves as a kick in the ass to get help to generate new sales and be able to enjoy your company’s holiday party.   This time of year we get calls to come in and conduct a Digital Marketing Audit that starts with their website, to see […]

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Time for a Marketing Audit

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Greetings, It’s time for an Audit. Before you begin your 4th Q marketing tactics, we suggest you consider a Marketing Audit. This is a bit less painful than a Tax Audit and could be considerably more revealing. Some things you can measure: Bounce Rate; If you have over a 50 percent Bounce Rate, you should […]

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