The First Step

No Comments

The start of each new year brings with it a sense of renewal. Another chance to get it right, so that by the next New Year’s Eve you can look back and say, “I did it. I followed up on my New Year’s resolution and I got the results I worked for – and it […]

Read the rest

How to Get to First Base

No Comments

  As I watch my Mets push through the National League Post Season I remember when a client first called and asked, “How do I get to first base with Content Marketing?” First, some context. Today’s consumers want to feel connected. Consumers are now 54% more likely than they were five years ago to use […]

Read the rest

A Kick in the Ass

No Comments

  The start of the year’s 4Q often serves as a kick in the ass to get help to generate new sales and be able to enjoy your company’s holiday party.   This time of year we get calls to come in and conduct a Digital Marketing Audit that starts with their website, to see […]

Read the rest

Time for a Marketing Audit

No Comments

Greetings, It’s time for an Audit. Before you begin your 4th Q marketing tactics, we suggest you consider a Marketing Audit. This is a bit less painful than a Tax Audit and could be considerably more revealing. Some things you can measure: Bounce Rate; If you have over a 50 percent Bounce Rate, you should […]

Read the rest

Maybe

No Comments

 The sweltering August heat and the back to school TV commercials indicate that I may soon be hobbling up and down some grass and some synthetic turf fields for eight consecutive weekends.  A bit slower than when I played on my home town’s rec fields as a fourth grader.  And definitely slower than when I […]

Read the rest

How to Measure Your SEO

No Comments

At a recent presentation our prospect asked, “How do I get better SEO results?” There are many techniques to get better results, but the first step is to measure so that you have a baseline.  Here are several ways to help you measure, so you can get better SEO results. Google Analytics; This Free tool […]

Read the rest

Hands

No Comments

Greetings: The warm weather brings back a lot of memories, Like the first time I rode my little Schwinn on my own.  My mom held the back of the rock like bicycle seat in her still young hands with bright red nail polish and still shiny wedding ring on her left hand. I awkwardly climbed […]

Read the rest

Marketers’ Mobile Checklist

No Comments

  You’ve heard many statistics on how the consumer (including you and me) use our smartphones to consume the droves of Content that people like me create and curate.   For the purpose of brevity, I offer some select stats to ponder:   Half of all emails are opened on a smartphone   An email’s […]

Read the rest

Are You a Half Full or Half Empty Person?

No Comments

  Are you a “Half Full” or “Half Empty” person? My Alliance partner Beth Granger shared a story with me that clearly delineates between the two. Beth was at a prospective client’s office presenting her LinkedIn training class as a tool to help the company get greater engagement levels with their LinkedIn Business Page as […]

Read the rest