Your Bounce Rate is the Canary in the Coal Mine

Your Bounce Rate is the way to know how well your website works to convert traffic into leads. Just as the coal miners relied on the canary to warn them of impending danger, your Bounce Rate reveals if you need to tweak your website architecture to help get more leads.

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Your Bounce Rate is the Canary in the Coal Mine

  At a recent Holiday party, a person came up to me as I was putting an hors d’oeuvre into my mouth, and asked, “Steven, why all the fuss about lowering my Bounce Rate?” I took the time to chew and swallow as politely as I could, took a deep breath and replied, “John, It’s […]

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Grab & Hold Them to Lower Your Bounce Rate

This new client’s Content Audit revealed lots of website visitors, but a high Bounce Rate.  Our Mission is to create original targeted content that engages their prospects.  This will yield more quality leads, that will lead to more sales. We can help you create better content so you can get a lower Bounce Rate that […]

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Lower Bounce Rate = More Sales

“Build It and They Will Come” is a line from a movie about a baseball field in the middle of an Iowa cornfield. This famous quote also relates to your website – with an added caveat, “How Long Will They Stay”. If your website’s attracting visitors – but many stay less than 10 seconds, you’re losing […]

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How SEO Can Get You More Sales

Online searches have come a long way from when we sat at a computer and typed in one word searches i.e., Restaurant . . . movies . . . hotel. Today most searches are done on a phone / tablet and the trend is toward Long Tail Keywords, which refers to a phrase that indicates precisely what […]

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My First Time

Hot summer days always bring back many memories. Like the first time I rode my red Schwinn bike on my own.   My mom held the back of the rock like bicycle seat in her still young hands with bright red nail polish and still shiny wedding ring on her left hand. I awkwardly climbed up […]

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A Case for a Case Study

As we begin to help a new client develop a Content Marketing Program it gives me an opportunity to share with you the initial steps. The first three: Target Audience – identify the heavy purchaser, then secondary customer(s). Current Strategy – Your approach to prospects, retain / upsell customers. Competitive Analysis –Identify competitors, especially newcomers […]

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8 Content Suggestions to Create Engagement on Social Media

Eight Types Of Social Media Posts To Share — Other Than Company News As seen in Forbes Mar 26, 2018,     Smart modern brands know that an active, engaging social media presence is critical for content marketing success. But when you don’t have company news or promotions to share, it can be tough to […]

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