Blog - Strategic Marketing Works

October 26, 2020

Like at a Ballgame, a Scorecard Help’s Keep Track

As I populated an Excel spread sheet to assist a client manage their new Content Marketing campaign, I was struck by how it would serve […]

October 14, 2020

A Rose By Any Other Name . . .

Clients find success today with Repurposed Content. When you update past Content it gives you a chance to showcase both your experience and how you provide […]

October 9, 2020

10 Tips to Higher Conversion Rates

The Path to More Sales 1. Understand Your Target Audience 2. Write Actionable Headlines 3. Establish An Emotional Connection 4. Keep It Simple And Straight To […]

September 8, 2020

71% of B2B Sales . . .

According to a Google report, 71% of B2B buyers begin their customer journey with an unbranded search. This means that most of your future customers start […]

September 1, 2020

How Your Future Customers Will Find You.

According to a Google report, 71% of B2B buyers begin their customer journey with an unbranded search. This means that most of your future customers start […]

August 25, 2020

Landing Page: Definition

A Landing Page is a webpage targeted to a specific marketing campaign. Users are directed to a Landing Page via an SEO search result, marketing […]

July 14, 2020

Here’s The Answer to, WTF is a Content Marketing Strategy

There are 3 parts to a Marketing Strategy: Why: Why are you creating Content and how do you intend for it to help you attain a […]

June 30, 2020

Four Things to Consider on July 4th Weekend

A recent conversation with a new client reminded me of the times my mom would introduce a new dinner side dish. If it was green […]

May 1, 2020

Make Lemonade

We are all engaged with more online Content than ever before, and most likely will continue to do so, long after Dr. Fauci ends the pandemic. […]