Should Your Company Adopt the Cosmo Business Model?

No Comments

The Future Business Model for Content Marketing and Media Are Identical The Cosmopolitan media brand engages a monthly audience of over 14 million women via the print magazine plus over 50 million via varied digital channels. About 60% of the audience reads at least three out of every four issues, and when they do, it’s […]

Read the rest

#Knee Rehab

No Comments

Knee Rehab Now rehabbing my third knee replacement on the same leg, it can be said that I’m reaching for answers so that my gait will not remind those who see me walk down the street or into a store, of Walter Brennan, the actor who was famous from the Real McCoys TV show in […]

Read the rest

Strategy First, Always Wins

No Comments

Don’t put the cart before the horse. Work on your strategy, before you pick your tactics. Many of the companies that ask me to help them develop a Content Marketing program lament that their previous agency led them down a path that earned them little in return. It doesn’t take long for me to learn […]

Read the rest

Rudolph Got His Start in Content Marketing

No Comments

Yes, Virginia, “Rudolph the Red-Nosed Reindeer” — the song, the holiday special, and all that goes with them — originally began as a piece of Content Marketing. Seriously. Here’s the story. Montgomery Ward, a Chicago-based department store, used to give away coloring books as a Christmas promotion. The company believed it could save money by […]

Read the rest

One Last Thing Before the New Year

No Comments

As the political pundits look back on just how Donald Trump became the USA’s 45th president, this is a good time for you to conduct a Marketing Audit to determine what Tactics worked best – and not so good to help you gain market share in 2016. The Donald used a laser focused marketing campaign […]

Read the rest

12 Step or 7 Step Program

No Comments

Since 1935 addicts have had the 12 step program to help rid themselves of their addiction. Today marketers have our 7 Step program to help them experience the power of Content Marketing. First and foremost is to define your Strategy. Do you wish to use Case Studies as a way to show off how your […]

Read the rest

How Do You Measure Up?

No Comments

In a recent new business meeting, my prospect asked, “How do you measure Content Marketing?” I replied that there are many options, first and foremost Google Analytics. Google provides this free tool to show many aspects of just how your Content Marketing is doing to help you measure your ROI. In addition, each Social Media […]

Read the rest