Content is Critical

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Content is critical to your business. It’s the voice of your brand.  It educates your prospects, fuels new sales and builds customer loyalty. Unfortunately, most organizations don’t understand the fundamental connection between the quality of their content and the impact it has on their business. Accordingly, the result is often times mediocre content which does […]

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Before You Start – STOP!

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Before you commit to your first dollar . . . first Blog . . . first email campaign for next year – STOP! Take a breath, along with a step back to find out which Content worked this year and which Content gets little or no engagement. Our 24 Step Content Marketing Audit System helps […]

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How to Cure Your Cart Before the Horse Syndrome

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When your Content Marketing Audit reveals your Tactics don’t perform well, it’s often the Strategy that needs attention. Many of our clients come to us because they suffer from Cart Before the Horse Syndrome i.e., they created Tactics before they considered their Content Marketing Strategy. We dig deeper. The result will be a Strategy that […]

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Change

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Change. Sectors of the world have evolved faster than others. The reasons are many and I will not list them here. But when people realize – and appreciate – that progress comes from Change, they seem to resist it less and embrace it more. With the Las Vegas massacre now the USA’s largest mass killing, […]

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How to Make Your Content More Valuable

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The most direct way to improve content value is to make your content specifically about reader needs, problems, and opportunities. Making your content “A-level” means making it actionable: not just about things (news, industry analysis, or data), but about helping readers solve problems and realize aspirations. Transform your content into a consultancy or advisory focused […]

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No F ——- Politics

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Scotch taped to the front door of my friend’s house this past weekend was this sign. Our friends had had enough of politics in the media and they wanted a safe haven – at least for one night. So, as we sat ourselves down around the fire pit my friend broke out the assorted adult […]

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Qualified Lead Definition

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Qualified Lead n. 1. A person who has expressed interest in your company’s products or services through interactions with your Marketing Content. The more of your organization’s Content they interact with, the more likely they are to make a purchase.

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