How to Cure Your Cart Before the Horse Syndrome

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When your Content Marketing Audit reveals your Tactics don’t perform well, it’s often the Strategy that needs attention. Many of our clients come to us because they suffer from Cart Before the Horse Syndrome i.e., they created Tactics before they considered their Content Marketing Strategy. We dig deeper. The result will be a Strategy that […]

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Change

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Change. Sectors of the world have evolved faster than others. The reasons are many and I will not list them here. But when people realize – and appreciate – that progress comes from Change, they seem to resist it less and embrace it more. With the Las Vegas massacre now the USA’s largest mass killing, […]

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How to Make Your Content More Valuable

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The most direct way to improve content value is to make your content specifically about reader needs, problems, and opportunities. Making your content “A-level” means making it actionable: not just about things (news, industry analysis, or data), but about helping readers solve problems and realize aspirations. Transform your content into a consultancy or advisory focused […]

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No F ——- Politics

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Scotch taped to the front door of my friend’s house this past weekend was this sign. Our friends had had enough of politics in the media and they wanted a safe haven – at least for one night. So, as we sat ourselves down around the fire pit my friend broke out the assorted adult […]

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Qualified Lead Definition

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Qualified Lead n. 1. A person who has expressed interest in your company’s products or services through interactions with your Marketing Content. The more of your organization’s Content they interact with, the more likely they are to make a purchase.

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If You Build it . . .

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Greetings, I like Field of Dreams, it’s one of my favorite movies. But, the reality is that, “Build It and They Will Come” works only in the movies and not with your website and Landing Pages. Just because you built a cool and functional website, does not mean that your prospects will flock to your […]

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Stop The Presses!

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When Sales & Marketing Teams Work Together Revenue Goes Up! A recent study of 250 B2B Marketing Executives shows what happens when Marketing is held accountable to generate revenue. • 61.8% said their company achieved / exceeded revenue goals as a result of increased marketing revenue accountability & reliability. • The # 1 ranked success […]

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Should Your Company Adopt the Cosmo Business Model?

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The Future Business Model for Content Marketing and Media Are Identical The Cosmopolitan media brand engages a monthly audience of over 14 million women via the print magazine plus over 50 million via varied digital channels. About 60% of the audience reads at least three out of every four issues, and when they do, it’s […]

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#Knee Rehab

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Knee Rehab Now rehabbing my third knee replacement on the same leg, it can be said that I’m reaching for answers so that my gait will not remind those who see me walk down the street or into a store, of Walter Brennan, the actor who was famous from the Real McCoys TV show in […]

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Strategy First, Always Wins

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Don’t put the cart before the horse. Work on your strategy, before you pick your tactics. Many of the companies that ask me to help them develop a Content Marketing program lament that their previous agency led them down a path that earned them little in return. It doesn’t take long for me to learn […]

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