For a Higher Conversion Rate . . .

When we help clients boost their Conversion Rates, our first step is to lower their Bounce Rate. When we use Google Analytics to see how the Website / Landing Pages work to convert traffic into leads, we make modifications which lowers the Bounce Rate and delivers Higher Conversion Rates.  

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Here’s How to Track Your Website Traffic.

Google Analytics reports and tracks the traffic that comes to your website and reveals your Bounce Rate as well. Within Analytics you’re able to see where your website traffic is coming from, what type of device people  use to access your website, and see the demographics of the people who visit your site. But, just […]

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Yes Virginia, there is . . .

A Bounce Rate for each of your Social Media platforms. So, you have multiple “Canaries in the Coal Mine” to alert you as to how your Social Media postings help you convert traffic into leads. When your visitors are interested in a social media post – they click on a link – but when the […]

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Your Canary in the Coal Mine is . . .

Your Bounce Rate – your Canary in the Coal Mine – is an effective measure of how well your website converts traffic into leads. There are many factors that effect Bounce Rate, both Content wise and technically. If your Bounce Rate is greater than 50% you’re leaving too many leads on the table. An audit […]

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Make the Connection . . . Get the Sale

Your initial connection to your future customers is your Landing Page. Landing Pages can make or break your digital marketing campaign, because they either move prospects through your sales funnel, or they lose prospective customers. Your Landing Page’s two most important parts are: Headline: Should be consistent with how the prospect arrived and encapsulates your […]

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Your Bounce Rate is the Canary in the Coal Mine

Your Bounce Rate is the way to know how well your website works to convert traffic into leads. Just as the coal miners relied on the canary to warn them of impending danger, your Bounce Rate reveals if you need to tweak your website architecture to help get more leads.

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Your Bounce Rate is the Canary in the Coal Mine

  At a recent Holiday party, a person came up to me as I was putting an hors d’oeuvre into my mouth, and asked, “Steven, why all the fuss about lowering my Bounce Rate?” I took the time to chew and swallow as politely as I could, took a deep breath and replied, “John, It’s […]

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