A Case for a Case Study

As we begin to help a new client develop a Content Marketing Program it gives me an opportunity to share with you the initial steps. The first three: Target Audience – identify the heavy purchaser, then secondary customer(s). Current Strategy – Your approach to prospects, retain / upsell customers. Competitive Analysis –Identify competitors, especially newcomers […]

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8 Content Suggestions to Create Engagement on Social Media

Eight Types Of Social Media Posts To Share — Other Than Company News As seen in Forbes Mar 26, 2018,     Smart modern brands know that an active, engaging social media presence is critical for content marketing success. But when you don’t have company news or promotions to share, it can be tough to […]

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Content Marketing Strategy. They Asked Me and I Said . . .

After last week’s presentation, several people came up to me to discuss the components of a Content Marketing Strategy. They wanted to better understand the elements of a Content Marketing Strategy so they could improve their tactics. So, the four of us each poured a cup of coffee and sat down around a table for […]

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Google Earth

Google Earth It happened three months ago, the last day before you had to put on a coat of some sort.  Because the days had become shorter and the temperature had dropped lower. Margie and I realized this could be our last ride until Spring, as we hopped (maybe too strong a word) on our […]

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The Holidays: Time to Hit the Reset Button

These last two weeks of the year provide a moment to slow down, take a deep breath and hit the reset button. On the personal front, you may be welcoming your college student home for an extended stay, if so, your refrigerator will seem to magically empty on its own.  Except it’s not Penn & […]

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How Can Mr. Potato Head Help Your Marketing Strategy?

  How can a toy invented in 1949 and first distributed by Hasbro three years later help you succeed in 2018? What started as a set of plastic parts with push pins to be stuck in a potato, can be the model for your successful 2018 Content Marketing Strategy. The term “Target Audience” has been […]

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Content is Critical

Content is critical to your business. It’s the voice of your brand.  It educates your prospects, fuels new sales and builds customer loyalty. Unfortunately, most organizations don’t understand the fundamental connection between the quality of their content and the impact it has on their business. Accordingly, the result is often times mediocre content which does […]

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Before You Start – STOP!

Before you commit to your first dollar . . . first Blog . . . first email campaign for next year – STOP! Take a breath, along with a step back to find out which Content worked this year and which Content gets little or no engagement. Our 24 Step Content Marketing Audit System helps […]

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