Make the Connection . . . Get the Sale

Your initial connection to your future customers is your Landing Page. Landing Pages can make or break your digital marketing campaign, because they either move prospects through your sales funnel, or they lose prospective customers. Your Landing Page’s two most important parts are: Headline: Should be consistent with how the prospect arrived and encapsulates your […]

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Your Bounce Rate is the Canary in the Coal Mine

Your Bounce Rate is the way to know how well your website works to convert traffic into leads. Just as the coal miners relied on the canary to warn them of impending danger, your Bounce Rate reveals if you need to tweak your website architecture to help get more leads.

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Your Bounce Rate is the Canary in the Coal Mine

  At a recent Holiday party, a person came up to me as I was putting an hors d’oeuvre into my mouth, and asked, “Steven, why all the fuss about lowering my Bounce Rate?” I took the time to chew and swallow as politely as I could, took a deep breath and replied, “John, It’s […]

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Grab & Hold Them to Lower Your Bounce Rate

This new client’s Content Audit revealed lots of website visitors, but a high Bounce Rate.  Our Mission is to create original targeted content that engages their prospects.  This will yield more quality leads, that will lead to more sales. We can help you create better content so you can get a lower Bounce Rate that […]

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Lower Bounce Rate = More Sales

“Build It and They Will Come” is a line from a movie about a baseball field in the middle of an Iowa cornfield. This famous quote also relates to your website – with an added caveat, “How Long Will They Stay”. If your website’s attracting visitors – but many stay less than 10 seconds, you’re losing […]

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How SEO Can Get You More Sales

Online searches have come a long way from when we sat at a computer and typed in one word searches i.e., Restaurant . . . movies . . . hotel. Today most searches are done on a phone / tablet and the trend is toward Long Tail Keywords, which refers to a phrase that indicates precisely what […]

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