Here’s My Zen Experience. What’s Your’s?

I’m just past the halfway mark of my 25th season as a High School Varsity football official. When I put on the black and white striped shirt for the first time, I did not think about how long my officiating career would last. I was excited to be on the field and be part of a […]

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How to Optimize Your Keywords on Your Website

How to use your keywords on your web pages: — Once in the Title Meta Tag. — Once in the Headline. — 2-3 times in the Content. — Once in the Meta Description. Put your keyword at the beginning of the tag, e.g. “Venturi scrubbers cut plant energy costs 20%” is better than “Cut plant […]

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For a Higher Conversion Rate . . .

When we help clients boost their Conversion Rates, our first step is to lower their Bounce Rate. When we use Google Analytics to see how the Website / Landing Pages work to convert traffic into leads, we make modifications which lowers the Bounce Rate and delivers Higher Conversion Rates.  

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Here’s How to Track Your Website Traffic.

Google Analytics reports and tracks the traffic that comes to your website and reveals your Bounce Rate as well. Within Analytics you’re able to see where your website traffic is coming from, what type of device people  use to access your website, and see the demographics of the people who visit your site. But, just […]

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Yes Virginia, there is . . .

A Bounce Rate for each of your Social Media platforms. So, you have multiple “Canaries in the Coal Mine” to alert you as to how your Social Media postings help you convert traffic into leads. When your visitors are interested in a social media post – they click on a link – but when the […]

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Your Canary in the Coal Mine is . . .

Your Bounce Rate – your Canary in the Coal Mine – is an effective measure of how well your website converts traffic into leads. There are many factors that effect Bounce Rate, both Content wise and technically. If your Bounce Rate is greater than 50% you’re leaving too many leads on the table. An audit […]

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Make the Connection . . . Get the Sale

Your initial connection to your future customers is your Landing Page. Landing Pages can make or break your digital marketing campaign, because they either move prospects through your sales funnel, or they lose prospective customers. Your Landing Page’s two most important parts are: Headline: Should be consistent with how the prospect arrived and encapsulates your […]

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