#Knee Rehab

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Knee Rehab Now rehabbing my third knee replacement on the same leg, it can be said that I’m reaching for answers so that my gait will not remind those who see me walk down the street or into a store, of Walter Brennan, the actor who was famous from the Real McCoys TV show in […]

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Strategy First, Always Wins

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Don’t put the cart before the horse. Work on your strategy, before you pick your tactics. Many of the companies that ask me to help them develop a Content Marketing program lament that their previous agency led them down a path that earned them little in return. It doesn’t take long for me to learn […]

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Rudolph Got His Start in Content Marketing

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Yes, Virginia, “Rudolph the Red-Nosed Reindeer” — the song, the holiday special, and all that goes with them — originally began as a piece of Content Marketing. Seriously. Here’s the story. Montgomery Ward, a Chicago-based department store, used to give away coloring books as a Christmas promotion. The company believed it could save money by […]

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One Last Thing Before the New Year

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As the political pundits look back on just how Donald Trump became the USA’s 45th president, this is a good time for you to conduct a Marketing Audit to determine what Tactics worked best – and not so good to help you gain market share in 2016. The Donald used a laser focused marketing campaign […]

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12 Step or 7 Step Program

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Since 1935 addicts have had the 12 step program to help rid themselves of their addiction. Today marketers have our 7 Step program to help them experience the power of Content Marketing. First and foremost is to define your Strategy. Do you wish to use Case Studies as a way to show off how your […]

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How Do You Measure Up?

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In a recent new business meeting, my prospect asked, “How do you measure Content Marketing?” I replied that there are many options, first and foremost Google Analytics. Google provides this free tool to show many aspects of just how your Content Marketing is doing to help you measure your ROI. In addition, each Social Media […]

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A Team For You

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I remember the first team I was on. Way back when I was nine. A Pee Wee football team adorned in black jerseys, oversized shoulder pads, white helmet and white knickers. We practiced at the Long Beach Recreation fields at night. Being right next to the bay it got pretty cold and windy on some […]

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