How to Make Your Content More Valuable

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The most direct way to improve content value is to make your content specifically about reader needs, problems, and opportunities. Making your content “A-level” means making it actionable: not just about things (news, industry analysis, or data), but about helping readers solve problems and realize aspirations. Transform your content into a consultancy or advisory focused […]

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No F ——- Politics

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Scotch taped to the front door of my friend’s house this past weekend was this sign. Our friends had had enough of politics in the media and they wanted a safe haven – at least for one night. So, as we sat ourselves down around the fire pit my friend broke out the assorted adult […]

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Qualified Lead Definition

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Qualified Lead n. 1. A person who has expressed interest in your company’s products or services through interactions with your Marketing Content. The more of your organization’s Content they interact with, the more likely they are to make a purchase.

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If You Build it . . .

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Greetings, I like Field of Dreams, it’s one of my favorite movies. But, the reality is that, “Build It and They Will Come” works only in the movies and not with your website and Landing Pages. Just because you built a cool and functional website, does not mean that your prospects will flock to your […]

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Stop The Presses!

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When Sales & Marketing Teams Work Together Revenue Goes Up! A recent study of 250 B2B Marketing Executives shows what happens when Marketing is held accountable to generate revenue. • 61.8% said their company achieved / exceeded revenue goals as a result of increased marketing revenue accountability & reliability. • The # 1 ranked success […]

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Should Your Company Adopt the Cosmo Business Model?

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The Future Business Model for Content Marketing and Media Are Identical The Cosmopolitan media brand engages a monthly audience of over 14 million women via the print magazine plus over 50 million via varied digital channels. About 60% of the audience reads at least three out of every four issues, and when they do, it’s […]

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#Knee Rehab

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Knee Rehab Now rehabbing my third knee replacement on the same leg, it can be said that I’m reaching for answers so that my gait will not remind those who see me walk down the street or into a store, of Walter Brennan, the actor who was famous from the Real McCoys TV show in […]

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Strategy First, Always Wins

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Don’t put the cart before the horse. Work on your strategy, before you pick your tactics. Many of the companies that ask me to help them develop a Content Marketing program lament that their previous agency led them down a path that earned them little in return. It doesn’t take long for me to learn […]

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Rudolph Got His Start in Content Marketing

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Yes, Virginia, “Rudolph the Red-Nosed Reindeer” — the song, the holiday special, and all that goes with them — originally began as a piece of Content Marketing. Seriously. Here’s the story. Montgomery Ward, a Chicago-based department store, used to give away coloring books as a Christmas promotion. The company believed it could save money by […]

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