According to a Google report, 71% of B2B buyers begin their customer journey with an unbranded search.

This means that most of your future customers start their buyer’s journey without you. They’re looking for solutions, not your company.

Using a lead generation strategy to educate and nurture potential leads allows your marketing team to provide highly qualified leads through the right content.

This means your sales team can have more meaningful conversations earlier in the sales process, which will translate into a higher conversion rate.