Since 1935 addicts have had the 12 step program to help rid themselves of their addiction.
Today marketers have our 7 Step program to help them experience the power of Content Marketing.
First and foremost is to define your Strategy. Do you wish to use Case Studies as a way to show off how your solution has helped other? Do you prefer a humorous or serious approach?
The second step is to define your Target Audience. We suggest the best way to do so is to create a Buyer Persona. A fancy name to help you focus on just who do you want your Content to help.
To find out the rest of the steps to help build your Content Marketing program, call me @ 631.539.2084.