• Strategic Marketing Works

    Analytics, execution, optimization

    Marketing is going through a period of rapid and significant evolution. With it comes the ability to deliver more targeted and relevant communication which provides opportunities for increased customer engagement, increased customer loyalty and an increase in customer intelligence.

    The SMW Marketing Team helps clients to create a well-balanced, holistic technology portfolio that addresses analytics, execution, and optimization. We aim to streamline processes, resources and technology assets and integrate them into a unified solution when possible.

    First and foremost we will work with you to develop a broad arching strategy from which to direct the tools, organization, processes and measurement capabilities that are necessary to succeed in a fragmented marketing ecosystem.

  • Should your marketing strategy stay the same or should it change?

    How do you know? A good rule of thumb to use: Does your current Brand give you marketplace advantage over your competitors?


    Put Your Horse in Front of the Cart

    Our Strategic Marketing Worksheet will help you determine the readiness of your organization to develop a brand culture that your team will understand and be able to deliver.

    The completed worksheet comes with one hour of complimentary consultation to help you initially decide where to focus efforts to discover your company’s culture.


    631 – 539 – 2084

    Call or text 516 – 965 – 8870

    Fill out the form below to contact us


    complete the Strategic Marketing Worksheet for a complimentary consultation.

    Thank you!, We'll be in touch shortly
    Oops!, Looks like something went wrong, ensure you have entered all details correctly!

Recent Posts

  • How Do You Measure Up?

    In a recent new business meeting, my prospect asked, “How do you measure Content Marketing?” I replied that there are many options, first and foremost Google Analytics. Google provides this free tool to show many aspects of just how your Content Marketing is doing to help you measure your ROI. In addition, each Social Media […]

    Read the rest
  • Has Your Bounce Rate Dropped in the Past Six Months?

    When a client called to ask me to stop by their office, “to show me something”, I wasn’t sure what to expect. So, of course for the 20 minute car ride, later that day, I kept thinking, what did they want to show me. At that point I had been on retainer with them for […]

    Read the rest